Time for the apples to come together
Tuesday, March 18th, 2008A second week of American Idol covering Beatles tunes shows why Apple Corp is in desperate need of ending its long running feud with Apple Inc. Last week’s finalists could get by on their cursory knowledge of the Fab Four, but this week required a better knowledge of the band’s material. And never has an age gap been more apparent on Idol than this week when the CD generation (who can legally buy Beatles music in this country) showed that they knew their stuff while the iPod generation really had no idea who they were.
Apple Inc. and iTunes really don’t need the Beatles catalog. Sure, it would be nice to have the top selling band available, and it would bring in some older customers. But let’s face it, a full 1/3 of the customers will be buying the proverbial White Album for the fourth time. The stewards of the Beatles music, however, needs to wake up. While their albums are great and literally changed music for generations, there is no compelling reason for kids to go out of their way to get it, either through legal or illegal means. And the result is that the Beatles, dare I say it, are at risk of quickly becoming footnotes in music history. The argument (before it became blatant that the real issue is money) has always been that the classic albums were meant to be enjoyed as entire works (try getting Revolution 9 in a random mix to understand why), but the greater loss is that without some serious marketing and easy availability, the legacy might soon be lost.
Last week of Idol gave us a few nice performances. This week was just plain awful. Let’s hope that AI doesn’t bother to try extending a theme for two weeks again in the future. And it would be nice for the contestants to get to perform music that is relevant to them more than once or twice in a season. But for the sake of us music buffs, let’s hope that the Apples can put their grievances behind them.

